UpCake Digital operates the www.upcakedigital.com website and UpCake mobile application.This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our service and the choices you have associated with that data.We use your data to provide and improve the service. By using the service, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our service to you.

Personal Data

While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally, identifiable information may include, but is not limited to: • Email address • First name and last name • Phone number • Address, State,Province, ZIP/Postal code, City • Cookies and Usage Data

Usage Data

We may also collect information that your browser sends whenever you visit our service or when you access the service by or through a mobile device (“Usage Data”).

This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.When you access the service by or through a mobile device, this Usage Data may include information such as the typeof mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service. Examples of Cookies we use: • SessionCookies. We use Session Cookies to operate our service. • Preference Cookies. We use Preference Cookies to remember your preferences and various settings. • Security Cookies. We use Security Cookies for security purposes.

Use of Data

UpCake Digital uses the collected data for various purposes:

• To provide and maintain the service
• To notify you about changes to our service
• To allow you to participate in interactive features of our service when you choose to do so
• To provide analysis or valuable information so that we can improve the service
• To monitor the usage of the service
• To detect, prevent and address technical issues

DISCLOSURE AND DISTRIBUTION OF YOUR INFORMATION

We may share your information that we collect for following purposes:

• With Service Providers: We may share your information with our vendors, consultants, marketing partners, research firms and other service providers or business partners, such as Payment processing companies, to support our business. For example, your information may be shared with outside vendors to send you emails and messages or push notifications to your devices in relation to our Services, to help us analyze and improve the use of our Services, to process and collect payments. We also may use vendors for other projects, such as conducting surveys or organizing sweepstakes for us.
• With Partner Cake Shops/Bakers: While you place a request to order Cake through the UpCake Digital Platform, your information is provided to us and to the Cake Shops/Bakers with whom you may choose to order. In order to facilitate your online Cake order processing, we provide your information to that Cake Shops/Bakers in a similar manner as if you had made a Cake order directly with the Cake Shops/Bakers. If you provide a mobile phone number, UpCake Digital Platform may send you text messages regarding the order’s delivery status.
• With Academic Partners: We may share your information with our academic partners for the purpose of carry ing out academic research.
• With Other Users (Delivery Channels): If you are a delivery partner, we may share your name, phone number and/or profile picture (if applicable), tracking details with other users to provide them the Services.
• For Crime Prevention or Investigation: We may share this information with governmental agencies or other companies assisting us, when we are:Obligated under the applicable laws or in good faith to respond to court orders and processes; orDetecting and preventing against actual or potential occurrence of identity theft, fraud, abuse of Services and other illegal acts;Responding to claims that an advertisement, posting or other content violates the intellectual property rights of a third party;Under a duty to disclose or share your personal data in order to enforce our Terms of Use and other agreements, policies or to protect the rights, property, or safety of the Company, our customers, or others, or in the event of a claim or dispute relating to your use of our Services. This includes exchanging information with other companies and organisations for the purposes of fraud detection and credit risk reduction.
• For Internal Use: We may share your information with any present or future member of our “Group” (as defined below)or affiliates for our internal business purposes The term “Group” means, with respect to any person, any entity that is controlled by such person, or any entity that controls such person, or any entity that is under common control with such person, whether directly or indirectly, or, in the case of a natural person, anyRelative (as such term is defined in the Companies Act, 1956 and Companies Act, 2013 to the extent applicable)of such person.
• With Advertisers and advertising networks: We may work with third parties such as network advertisers to serve advertisements on the UpCake Digital Platform and on third-party websites or other media (e.g., social networking platforms). These third parties may use cookies, JavaScript, web beacons (including clear GIFs),Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalise advertising content to you. While you cannot opt out of advertising on the UpCake Digital Platform, you may opt out of much interest-based advertising on third party sites and through third party ad networks (includingDoubleClick Ad Exchange, Facebook Audience Network and Google AdSense). Opting out means that you will no longer receive personalised ads by third parties ad networks from which you have opted out, which is based on your browsing information across multiple sites and online services. If you delete cookies or change devices, your opt out may no longer be effective.
• To fulfill the purpose for which you provide it.
• We may share your information other than as described in this Policy if we notify you and you consent to the sharing.

Data Deletion

UpCake App, provides facility to delete the user account along with, all the respective data via Account ->Profile -> Delete Account link under User Login Area.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on —computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. UpCake Digital will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

UpCake Digital may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation
• To protect and defend the rights or property of UpCake Digital
• To prevent or investigate possible wrongdoing in connection with the service
• To protect the personal safety of users of the service or the public
• To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our service (“serviceProviders”), to provide the service on our behalf, to perform service-related services or to assist us in analyzing how our service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligatednot to disclose or use it for any other purpose.

Links To Other Sites

Our service may contain links to other sites that are not operated by us. If you click on athird party link, you will be directed to that third party’s site. We strongly advise you to review the PrivacyPolicy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parentor guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: • By email: admin@UpCakedigital.com